Ifugao Culture: Ethnographic Research

Ifugao Culture: Ethnographic Research Name of culture What is the name of your chosen culture? What is the meaning of the name in English? Do the people in your culture call themselves this name if not, what do they call themselves and what does it mean in English? Do neighboring groups call them something else? If so, what is that, and what does it say about relations between the two groups? Add your own ideas The name of the chosen culture is Ifugao. The origin of the Ifugao comes from the term Ipugo, which means from the hill. According to their mythology, their name is derived from Ipugo which refers to the rice grain given to them by their God, Matungulan. Also, others say that the name comes from the word I-pugaw which loosely translates to inhabitants of the earth. Neighboring people refer to the Ifugao people as Kiangianl. Today, the people who inhabit this province refer to themselves as the Ifugao, although the area contains people who are not. Where is your culture located? The Ifugao culture inhabits an area of roughly 750 to 970 square miles in northern Luzon, which is located in the Philippines. The culture resides in the most rugged and mountainous parts of the Philippines, which is high in the Gran Cordillera Central in northern Luzon. The Gran Cordillera Central of Northern Luzon is consumed with a wide variety of natural areas. According to Fowler, The Gran Cordillera Central of Northern Luzon is a jumbled mass of lofty peaks and plummeting ravines, of small fecund valleys cleaved by rainfed, boulder-strewn rivers, and of silent, mist-shrouded, moss-veiled forests wherein orchids in their deathlike beauty unfold like torpid butterflies. The mountainous peaks rise from 1,000 to 5,000 meters and are drained by the waters of the Magat River. According to Siangho, Their neighbors to the north are the Bontco; to the east Gaddang; to the west Kankanay and Ibaloy; and to the south the Ikalaham and Iwak. It is believed the Ifugao were likely inhabitants of the nearby fertile plains, which is greatly opposite of their current dwelling. It is also believed that they were driven out of these plains by Malaysians because of their superior weapons. This is why they currently reside in the mountain side. The Republic of the Philippines is an archipelago of approximately 7,000 islands. The first people arrived about 100,000 years ago. These individuals were hunters and gatherers who survived off of the lands basic resources. Thousands of years later, people arrived from Asia and brough with them agricultural skills and social structure. From this cross-cultural intermingling, a culture was created and the Philippines was born. Language What language do people in your culture speak? Provide some details about the language specifically, the language family it belongs to, and an interesting fact or two about its structure. (Example: in Sinhalese, at the end of an interrogative, you have to add a special question mark word.) Add your own ideas The language name of the Ifugao people is Ifugao. The language family proceeds like this: Austronesian Malayo-Polynesian, Northern Luzon South-Central, Cordilleran Central, Cordilleran Nuclear, and then Cordilleran Ifugao. Therefore, the language family of the Ifugao language is Malayo-Polynesian. There are Four divergent dialects of the Ifugao language: Amganad, Batad, Mayoyao, Tuwali, each with distinct varieties: Amganad: Burnay Ifugao, Banaue Ifugao; Batad: Ayangan Ifugao, Batad Ifugao, Ducligan Ifugao; Tuwali: Apao Ifugao, Hungduan Ifugao, Lagawe Ifugao. As stated by The Ifugao native people, The Ifugao have a language that changes from village to village. Dialect and change of pronunciation can make it a real challenge to maintain a conversation between neighboring villagers. However, an official language dictionary has been produced. Settlements Population within Ifugao society in the twentieth century has varied anywhere from 60,000 to over 100,000. According to Malone, Population density in some areas approaches 400 per square mile. The only architectural structures noted for this group of people are the houses in which they reside and their extensive rice patties that extend from halfway up the mountain side all the way down to the bottom of the valley. The Ifugao people live in hamlets. These are like tiny communities that are located alongside the mountain near an owners rice patty. There are approximately 8 to 12 houses per hamlet. There are also building for the unmarried, which is discussed later in this assignment. Houses Describe the houses in your culture (straw huts, mud walled thatched roof dwellings, etc.). Be as detailed as possible, including size, layout, materials, colors, even prices if available. Who lives in a typical house? Women, men, children, elderly? Animals? Add your own ideas The houses of the Ifugao people are very small. The typical household consists of the nuclear family. A nuclear family is a family consisting of only a mother, father and their children. Once a child becomes a teenager and he or she is old enough to take care of his or herself, they go in live in either boy or girl homes. Typically the Ifugao house sits on four sturdy posts, with no windows. According to Fowler, Inside there is an open earth and stone fireplace for cooking and floor mats for sleeping and sitting. Family paraphernalia, such as baskets, bowls, clothing, skills (human and animal), and magic items, are hung from the walls or stacked on carved shelves. Although Ifugao houses vary little from this basic configuration, houses of nobility often feature differences, such as massive Hagabi lounging benches, decorated attic beams, kingposts and doorjambs carved with human effigies, and ornate exterior frezies portraying pigs, carabao and other animals. The adults and their smaller children (ones who can not take care of themselves) live together while children who can maintain their own lifestyle live in different houses. When the teenagers reach the age where they become interested in the opposite sex, the male teenagers leave their house during the day to meet females in other houses. From this intermingling, couples eventually form. Soon after a girl becomes pregnant, the couple will wed. After marriage, the couple will either build their own home, live in a home of someone who has died without kids, or live in a home left by one of their parents. After they settle in to their house, it is the moms duty to take care of the child and the dads duty to provide for the family. Student Response: Making a Living How do the people in your culture make a living? Describe what anthropologists call their adaptive strategy. (foragers, horticulturalists, pastoralists, agriculturalists, industrialists). Provide some details about their subsistence system (what game do they hunt, what crops do they grow, what animals do they herd, etc.). Add your own ideas People in the Ifugao culture live a very basic lifestyle to make a living. The usual lifestyle consists of agriculture and hunting, with anthropologists characterizing the adaptive strategy as agriculturists. According to Malone, Ifugao subsidence is derived principally from agriculture (84 percent) with an additional ten percent derived from the raising of aquatic fauna, such as minnows and snails, in flooded rice fields. The remaining six percent of subsistence involve fishing (fish, eels, frogs, snails and water clams); hunting (deer, wild buffalo, wild pigs, civet cats, wild cat, python, iguana, cobra, and fruitbat); and gathering of insects (locusts, crickets, and ants) as well as large variety of wild plants. As we can see, the main duties are tending to the rice patties. The men are usually the ones that participate in the hunting and fishing. When the men hunt after wild deer and pig, they usually use hunting dogs to assist them. The dogs are not raised to eventually eat (lik e some nearby cultures); the Ifugao people respect and admire dogs. Political System Describe your cultures political system. Use the anthropological terms we have learned in class (band, tribe, chiefdom, state). Provide some details about the cultures power/authority system how do individuals get into a position of power? What are traditional methods of social control and conflict management? Add your own ideas The Ifugao political system is better characterized as a sociopolitical organization. According to the article, Ifugao Sociopolitical Organization, Traditionally, social differentiation has been based on wealth, measured in terms of rice land, water buffalo and slaves. The wealthy aristocrats are known as kadangyan. The possession of hagabi, a large hardwood bench, occurs their status symbolically. The Ifugao have little by way of a formal political system; there are no chiefs or councils. There are, however, approximately 150 districts (himputonaan ), each comprised of several hamlets; in the center of each district is a defining ritual rice field (putonaan ), the owner (tomona ) of which makes all agricultural decisions for the district. Government is poorly established among the Ifugaos. According to Malone, The functions of government are (or were) accomplished by the operation of collective kinship obligations, including the threat of blood feud, together with common understanding of the adat or custom law given the people by ancestor heroes, in particular the inviolability of personal and property rights. Men earn respect according to their rice pattys. The bigger their patty is, the high status they have in the community. Also, within the Ifugao community, there is a rice chief. The rice chief is one of the leading priests and the people respect him for religious authority, but he does not have ultimate authority over the Ifugao people. For the most part, people are on their own when it comes to government control. Kinship System Use anthropological terms to describe your cultures kinship system (matrilineal, patrilineal, etc.). Provide a brief definition of that type of kinship, and then say why your culture fits that definition. Describe the kinship terminology, and provide examples. Add your own ideas According to Malone, Each sibling group is the center of an exogamous, bilateral kindred.: Essentially, this is descent traced and kinship groups assigned through both male and female lines with marriages being outbred instead of inbred relationships between families. Basically, people dont marry within their family, but outside of it. The adults and small children all live together. When the child comes of age, which is basically a teenager, they move out of their parents house and live on their own in a second house with other kids their age of the same sex. When the men begin to search for wives, they leave their houses during the day and the women stay in their homes to greet and welcome men. They start in a very cool and calm atmosphere, such as jokes and casual talk, but eventually relationships form. After a girl becomes pregnant, they will wed. At this point the couple will either build their house or inhabit a house left by their parents or someone who has passed away without children. When they are settled in, the mothers duty is to care for the child while the father hunts for food for the family. Marriage Describe your cultures marriage system. How do people choose a mate? Is there a particular category of person an individual is supposed to marry (example: in El Nahra, where Elizabeth Fernea lived, people were supposed to marry their cousins). Are marriages arranged, or do individuals get to pick their own spouses? Could you imagine yourself getting married the way people do in that culture? Add your own ideas Marriage within the Ifugao culture is quite simple. The normal form of marriage in the Ifugao society is monogamy. Monogamy is being married to only one person at a time. Although monogamy is widely practiced, polygyny is practiced occasionally by the wealthy. Even thought the defimition of polygyny is that either male or female may have multiple spouses, it is mailnly the males that have multiple wives. In these situations, the first wife has higher authority and status than her co-wives. According to Malone, Marriages are alliances between kindreds. First cousin marriages are forbidden in practice and theory, but marriages to more distant cousins can take place. These marriages can take place with a payment of fines in livestock. The men are able to choose their wives within this culture. There are no established or set marriages for the Ifugao people. When the men are interested in marriage, they begin meeting other women in their society. When they begin their relationship, it is a very casual environment. Eventually it become serious, and after the woman is pregnant, the man and wife get married. They will then move into their own place together to begin their family. This seems pretty similar to the American marriage system on the fact that we look for and choose our own mate. Some people get married before they are pregnant while others get pregnant before they are married (although some people may never marry). I think this is definitely a culture I could be a part of, in the sake of their marriage system that is. Sex and Gender How would you describe gender relations in your culture? Do men and women live completely separate lives, as in Guests of the Sheik, or do they mix it up? How much power do women have over their own lives and the lives of others? Do women have official political power? Is there a gender division of labor (there has to be every culture has one!)? Given your own gender, would you like to live in that culture? Add your own ideas Student Response: Ifugao society is much separated. Men and women live apart unless they are married and/or brother and sister, but even at a certain age of childhood; they go and live on their own, away from their parents. Men are the ones who hold political power, or lack thereof, in the Ifugao culture. Usually, the only powerful people in this society are men who are respected because of their wealth. The division of labor is set between the genders as well. Since this a very simplistic culture, the women tend to the children and house work while the men tend to the fields of rice and hunting food for the family. I would call it a classic, nomadic style of life. Another note that women are not as powerful or highly touted as men is the fact that, in the case that polygyny does exist, it is with multiple wives and usually not multiple husbands. This form of marriage is very rare and only among the elite and rich people in the culture. For me, I wouldnt like to live within this culture. I think it is good for men and women to mix and mingle within the workplace, home, and political power. Men and women bring different ideas and ways of life to the table, and I think a successful culture allows men and women to intermingle freely. Therefore, I would not want to live in the Ifugao society. Religion Describe the religion (or religions) found in your culture. Do people believe in a god or gods? Do people in your culture practice magic? If so, what kind? How has missionary activity affected people in your culture (if it has) Add your own ideas Religion is an essential part of the Ifugao culture and is significant in every phase of life. Their religion provides a means by with the unknown can be approached and understood. Ifugao religion is a very complex structure based on ancestor worship, animism, and magical power. According to Fowler The Ifugao pantheon consists of innumerable spiritual entities that represent natural elements, forces and phenomena in addition to ancestral and methphysical beings. The trust and confidence that the Ifugao have in these beings allow them to face what is often a complex and frightening world with a great deal of confidence and understanding. They believe that the gods and other beings are approachable and can be influenced by the proper rites and behavior to intercede on behalf of an individual or the entire community. Generally the gods are viewed as generous and benign beings who enjoy feasting, drinking wine and chewing betel nut, as do the Ifugao themselves. However, the gods are quic k to anger and if ignored or treated badly can quickly become ill-tempered, demanding tyrants capable of causing misfortune and injury. The Ifugao people have created ceremonies to honor and respect their deities, although some are rarely acknowledged or called upon. Others, who control daily life, such as agriculture and health, are constantly worshipped and called upon. The greatest importance to the Ifugao are rice or agricultural deities which have the power to ensure bountiful crops and actually increase the amount of rice already in storage. Interesting fact Provide one additional interesting fact about your culture. Do they have a fascinating set of ideas about illness, disease and curing? Describe it. Do they have an elaborate art style? Describe it. Do they engage in sexual practices that strike you as very different from that of Western Society? Talk about it. Do they have a particular type of body modification (scarification for example) or style of body adornment? What is it? You dont have to answer all of these questions pick one or one of your own choosing and provide as much information as you can find. Although the Ifugao have no knowledge in writing, they were capable of creating a literature that matches with some of the countrys finest in epic and folk tale. Their literature is passed orally. Their riddles serve to entertain the group as well as educate the young. One such example of an Ifugao riddle is, according to Siangio: Dapa-om ke nan balena ya mubuttikan nan kumbale. This translates to: Touch the house and the owner runs about. The answer is spider. When the Ifugao gather together, they use proverbs to give advice to the young. These proverbs are used to stress a points. The ones who have gone to formal school begin their lectures before large meetings or gatherings with proverbs. Here are a few Ifugao proverbs according to Sianghio: Hay mahlu ya adi maagangan :: The industrious will never go hungry. Hay uya-uy di puntupong hi kinadangyan di ohan tago. :: The feast is the yardstick of a persons wealth. Hay itanum mo, ya hidiyeh aniyom :: What you have planted is what you will reap. Ifugao myths usually are about hero ancestors, gods and other supernatural beings. They story lines usually have these heroes facing problems that they are currently facing. This allows the Ifugao people to provide hope and comfort to their homes. When these stories are recited, they are usually in barked-out, terse phrases followed by the tulud, which means pushing. The tulud aims to bring the magical powers that stand behind the myth. At the end, the clincher kalidi is chanted and the narrarator enumerates the benefits which should be obtained from the myth. The myths are usually concluded with the phrase, because thou art being mythed. They have myths that cover common cultural stories such as: creation of the world, creation of man, great battles and epic struggles. They also have stories that cover other worldly known events, such as the great flood or Noahs Arc to the Bible. According to Sianghio, Other Ifugao legends that have been recorded include, The Legend of the Ambuwaya Lake; The Origin of the Pitpit or The Bird of Omen; Why the Dead Come Back no More; and How Lagawe Got Its Name. Other such important tales are the magical stories, called abuwab. These tales are believed to possess mystical powers. According to Siangho, Examples are the poho-phod and chiloh tales, which are usually told in death and sickness rituals. The abuwab is usually about the legendary husband and wife, Bugan and Wigan. Also, Siangho says, The Ifugao epics are chanted romances telling of the origins of the people, the life and adventure of the Ifugao heroes, the valor of men and the beauty of women, as well as ancient customs and traditions. Sources: Fowler, John. The Ifugao: A Mountain People of the Philippines. Tribal Site. N.p., n.d. Web. 22 Nov. 2009. . Froiland, Andrew. Ifugao. Ifugao. Minnesota State University, n.d. Web. 22 Nov. 2009. . Ifugao Sociopolitical Organization. Countries and Their Culture. N.p., n.d. Web. 4 Dec. 2009. . Malorie, Martin. Society Ifugao. The Center for Social Anthropology and Computing. University of Kent at Canterburry, n.d. Web. 11 Nov. 2009. . Sianghio, Christina. Ifugao. litera1no4.tripod.com. N.p., n.d. Web. 14 Nov. 2009. . The Ifugao native people. eSSORTMENT. N.p., 2002. Web. 4 Dec. 2009. .

Marketing-Pizza Industry Essay

The four major competitors, Pizza-Hut, Papa John’s, Domino’s, and Little Ceasers are the market leaders in the take-out pizza industry. Having a strong brand equity in the take-out pizza industry allows a company to gain a significant advantage in the market. Customers in the take-out pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because customers will build a relationship with the company and will keep on coming back or ordering from that company if they feel like they are getting a good deal. Even though the take-out pizza industry is very competitive, many investors will surely be looking for investment opportunities in the years to come due to the growth potential in the industry. Macroenvironment The demographic factors in the take-out pizza industry have provided new positive opportunities for companies in the industry. Economic factors can also influence the industry in a positive or negative way during a good or bad economy. Ecological factors such as rising prices in gas and rising prices on dairy products has hurt the industry. Technological factors are helping companies meet new customer needs and demands and are opening up new opportunities for companies all around the world. Political and legal factors have not had a tremendous recent impact on companies in the industry. Cultural factors that have affected the take-out pizza industry have been primarily the increase in consciousness of health and fitness among the public in the United States. Microenvironment Those factors that are close to a company, that affect its ability to serve its customers, are called its microenvironment. There are several factors that affect the microenvironment of a company in the take-out pizza industry mentioned in this report. They include the industry’s market, the industry’s competitors, its customers, and the industry’s promotion and distribution of its products. A. The Market in the Take-Out Pizza Industry in the U. S. The market for the take-out pizza industry in the United States is fairly large and not to mention very competitive ( Competitors are talked about later on in this report). While there are four major companies, Pizza-Hut, Domino’s, Papa John’s, and Little Ceasers, that own 31. 7% percent of the market in this industry, 68. 3% percent of the market is dominated to what are known as â€Å"other† businesses. These â€Å"other† businesses, some of which are well known, include the hundreds of small companies or family- owned businesses, that most people do not even realize compete in the pizza industry. The 68. 3% percent statistic shows that due to the fact that there is a very large market for pizza in the United States, the pizza industry is open to a lot of businesses, which causes the competition to intensify. Another statistic that should intensify the competition in the next several years is the growth potential that is predicted to occur in this industry. According to Yahoo Finance, the growth potential for the pizza industry in the next five years is estimated to be about 12. 4% percent. This number or percentage will probably surprise a good number of people, especially since Papa-John’s has just recently announced that it had to lay-off some employees due to losses in the company. Regardless of this announcement, the pizza market in the United States is sure to attract more businesses because of the growth potential in this industry in next several years. B. Competitors in the Take-Out Pizza Industry The take-out pizza industry is an extremely competitive industry. The reason this industry is so competitive is because there are four major competitors in this industry that not only compete against each other, but also against hundreds of other companies or private businesses. The four major competitors in the take-out pizza industry are Pizza- Hut, Papa John’s, Little Ceasers and Domino’s. Pizza-Hut has a bit of an advantage over the other companies as it dominates about 13. 4 % percent of the market ( see Appendix A). Domino’s comes in second out of these competitors, owning about 8. 4% percent of the market. Little Ceaser’s and Papa John’s rank third and fourth, as they own 5. 3% percent and 4. 6% percent of the market respectively. The remaining 68. 3% percent of the market is controlled by those â€Å"other† companies in the industry. Some examples of those â€Å"other† businesses include Ledo’s Pizza, Sbarros’ Pizza, Jerry Subs&Pizza, and many others. So why is it that these four companies really have such a significant competitive advantage in the market over so many other companies in this industry? One reason is the fact that the four major competitors have very strong brand equities. Customers know and recognize the names of these companies and prefer their products over products from companies that they are not as well aware of. It also helps that these four competitors are multi-million dollar companies that are able to spend a significant amount of money promoting their products, which in turn leads to a stronger brand equity. The four major competitors have franchises all over the U. S. and are well known, while the â€Å"other† companies are usually just small businesses that are located in one area. It is important to note that there are those â€Å"other† companies in the take-out pizza industry that have name recognition among customers and have franchises through out the U. S. Two examples of those companies are Ledo’s Pizza and Sbarro Pizza. Both of these companies are successful companies but do not have nearly the market share that the four major competitors have. This is because the four major competitors have thousands of franchises across the U. S. while Ledo’s and Sbarro’s have only a couple hundred. C. Customers in the Take-Out Pizza Industry Markets in this industry are segmented by dividing the markets into distinct group of buyers. The market in the take-out pizza industry is segmented by three types of buyers or consumers. Consumers who purchase cheap pizza, consumers who purchase moderately priced pizza, and consumers who purchase expensive pizza ( see Appendix D -perceptual map for which company fits different consumers). However, companies in the industry often ignore these segments and target the market using undifferentiated marketing or mass marketing by going after the market with one offer. For example, Little Ceasers could advertise a deal such as â€Å"2 Pizzas for $14 dollars†, which is intended to target all the segments in the market. The most effective vehicles that are used to reach the consumers in the take-out pizza industry are just any types of cars. With so many different competitors in such a large market, the marketing mix plays a major role in the buying behavior patterns of customers in the take-out pizza industry. Promotion is definitely one of the key factors in the buying behavior patterns of customers in the take-out pizza industry. Promotion is a big reason why the four companies, Pizza Hut, Papa John’s, Dominos, and Little Ceasers have a distinct competitive advantage in the market over other companies in the pizza industry. The more customers know about a companies product, the more business that company will usually generate, especially over those companies that do not promote their product. Price, which is another component of the marketing mix, is also a very important factor in the buying behavior pattern of customers in the take-out pizza industry. However, price is a more complex issue in the pizza industry than one might anticipate. The reason for this, is the fact that many of the â€Å"other† smaller companies in this industry, lower their prices on purpose, in order to compete with the big name companies like Pizza Hut and Papa John’s. A lower price will not necessarily mean more business if the product quality of a particular company is considered low by customers. Quality is another factor that has a huge affect on customer buying behavior. A lower price with good product quality is what will really generate business in this industry. The four major competitors, Pizza Hut, Papa John’s, Dominos, and Little Ceaser’s are known for their great product quality and their fair prices (see perceptual Map). These companies have that great reputation of great product, great service, and fair price which is valued so highly by costumers. Having a good reputation of a product and price is very essential in the take-out pizza industry because customers will build a relationship with the company and will keep on ordering from that company if they believe they are getting a good deal. D. Pricing in Pizza Market What is interesting about the pricing in the pizza industry is that the take-out pizza market can be thought of as having two types of competition. Most people would agree that the take-out pizza market can be seen as a monopolistic competition, or the market consisting of many buyers and sellers with different prices (Kottler). What most people do not realize is that between the four major competitors there is somewhat of a oligopolistic competition. The four major competitors are very sensitive to each others’ prices because customers perceive their quality of product very similarly. If Pizza-Hut were to lower its prices, the other competitors would be in danger of losing business if they do not lower their prices as well. Lowering prices could lead to price wars among the competitors, which the pizza-industry was very well known for in the 1990’s. Therefore, companies must be very careful in the prices and deals they offer to their customers. For companies to be successful in the take-out pizza industry in the future, companies must find a way to have lower prices along with great product quality among their competitors. E. Promotion and Distribution in the Take-Out Pizza Industry Promoting and distributing the product is very important in the take-out pizza industry. Those companies that promote their product and are able to distribute or deliver that product efficiently are the companies that tend do be successful in the take-out pizza industry. The four major competitors are known for their advertising and promoting in this industry. These companies try to differentiate themselves in the industry by having unique logos and catch phrases that express their great product or service (see Appendix C for logos of the four major competitors). For example, Papa John’s tries to distinguish itself in the pizza industry as having â€Å"Better Ingredients, Better Pizza†. Domino’s wants to be known in the industry as not just having great pizza, but as having that very fast and efficient service when they use the phrase â€Å"Get the door! Its dominos†. Little Ceasers Pizza, a company that lost a lot of its market popularity when it suffered big losses from 1998 to 2001 (VBIC-Little Ceaser’s), has been slowly climbing back by offering â€Å"Quality Products + Great Taste + Favorite Food =Little Caesars Pizza! â€Å". Pizza-Hut, the company with the biggest market share in the industry, is known as â€Å"The family pizza place† (Pizza-Hut). Companies in the pizza industry have also been known to run their advertisement campaigns by promoting sales using special deals or bonus packs. For example, Domino’s used to promote † buy one, get one free on Tuesdays† (see Appendix B for examples of bonus packs used by the four major competitors). Many other companies in the industry have been known to promote deals that are very similar. Marketing and promoting a companies product will help companies in the pizza industry with their goal of maximizing their profit. Efficient distribution of products in the take-out pizza industry is now more important than ever before. Intensive distribution, which is stocking the product in as many outlets as possible is the strategy most franchises of the four major competitors prefer to use, because pizza is a convenience product, and is therefore bought frequently. With the increasingly rapid pace of living in our society, customers are demanding faster and more efficient service. The pizza industry has responded with this change by distributing the product straight to the consumer faster and more efficiently. One of the ways distribution has improved is due to the fact that companies have become more convenient for the customer. For example, Pizza-Hut has partnered up with KFC and Taco Bell to make it more convenient for customers to obtain their product (Pizza Hut). The companies in the take-out pizza industry, that will be most successful in distributing their products in the future, are the ones that will be able to provide their product faster, more efficient, and at more convenient locations. Macroenvironment There are also factors outside of a company that affect its ability to serve its customers. These factors are called the macroenvironment of the company. The macroenvironment factors that affect companies in the pizza industry include the demographic, economic, ecological, technological, political/legal, and cultural factors. A. Demographic factors that have affected the Take-Out Pizza Industry The demographic factors that have affected the take-out pizza industry are the geographic shift of families toward the suburbs, as well as the increase in single-parent families. These developments have presented new positive opportunities for the take-out pizza industry. New opportunities have been created in the industry because more people have been moving from cities to the suburbs. New communities are now being developed in places like the countryside, once thought to be unreachable by many just a decade ago. This has allowed the market in the industry to expand because there are more families and people in general in the suburban areas. This demographic shift has provided more accessible targets for companies in the industry. Another demographic shift that is having an affect on the take-out pizza industry is the change in the makeup of the American family. There are more divorces in the United States than ever before and due to this there are more single parent families. Many single parents work and do not have time to prepare meals for their families. This presents another positive opportunity for companies in the take-out pizza industry. When single parent families are in a rush or are looking for a just simple meal to feed the family, companies in the take-out pizza can gain from this opportunity because they can satisfy this customer need. Demographic developments such as the increase in single parent families, and the geographic shift of of families from cities to the suburbs has expanded the market for companies in the take- out pizza industry. B. Economic Factors that can influence the Take-Out Pizza Industry Economic factors influence almost every industry, and the take-out pizza industry is no exception. If prices of a product such as pizza go up by a significant amount, there will probably be an affect such as less consumption of pizza by customers. One other thing that could happen is, due to the various prices of pizza in the industry, customers could also buy cheaper pizza with lower quality to compensate for the rising prices. However, usually when the price of a product goes up, especially such as food, consumers tend to substitute that good or product with a cheaper good or product. In a bad economy, people tend to spend less and save more. Therefore, people will probably spend less on pizza compared to what they would in a better economy. On the other hand, if the income of people or families were to increase, there will probably be a rise in the consumption of a product such as pizza. When people have more money, they tend to spend it on more goods and products. In a good economy, people are generally spending more money and are usually consuming more pizza. C. Ecological Factors that affect the Take-Out Pizza Industry The ecological factors that are affecting the take-out pizza industry are the rising gas prices as well as the rising prices on dairy products, specifically cheese. Both of these factors have really hurt companies in the industry. The rising prices of gas has really hurt those companies in the industry that deliver because companies have had to compensate their drivers for the extra costs. The rising prices on dairy products, especially cheese, has hurt all the companies in the industry because cheese is one of the main ingredients to making a pizza. The smaller chains have been especially hit hard by these rising costs and it has been reflected in the rising costs of pizza in many stores. For example, one small chain in Boston called Papa Gino’s, has had to raise the price of their medium sized pizza from $8. 99 to $9. 49 ( National Restaurant Magazine). Customers do not buy as much with higher prices so companies end up losing business. These increases in prices have had a very negative affect on the industry. (For negative publicity in the industry, please see Political/legal factors). D. Technological Factors that affect the Take-Out Pizza Industry Technological factors are also affecting the take-out pizza industry. Due to the increasingly rapid pace of living, customers in the take-out pizza industry are now demanding faster and more efficient service (Pizza-Hut). Technology is helping companies in the pizza industry meet those customer demands. For example, new and better equipment, such as faster ovens, which are always being modified and improved on, are allowing for companies to make pizzas faster and more efficient. The new internet age has allowed customer to order pizza online, giving companies more business and speeding up the service. With computers available in almost every pizza store, when an order comes in for a pizza, stores are now able to get more precise directions to the address of where the pizza is supposed to be delivered. Technology has also opened up doors to new opportunities for many companies in the industry. Due to improved technology and communication through out the world, companies in the industry, especially the ones with money, like the four major competitors, are now looking to expand their business not only in the United States but also oversees. Improvements in technology has helped companies in the take-out pizza industry adjust to customer needs and wants, and at the same time, it has opened up opportunities all over the world for companies in the industry. E. Political/Legal Factors that affect the Take-Out Pizza Industry The political or legal factors that affect the take-out pizza industry are usually any food regulations that are enforced from the U. S. government. In the last several years, the government has pushed companies in the pizza industry to make their food healthier for consumers. This has not been as big of a problem as first anticipated, because companies in the take-out pizza industry have been forced to modify their menus anyways. Due to the increase in consciousness of health and fitness among the public, companies have had to adjust to this health craze with healthier choices to provide customer satisfaction and to stay profitable in the industry (see next section on cultural factors for more in depth on this topic). Another legal issue, which has received some bad publicity, is that the group People for the Ethical Treatment (PETA) has sent letters to three of the major competitors, Domino’s, Papa John’s and Little Ceasers â€Å"seeking to curb alleged abuses, particularly against dairy cows that produce the milk for mozzarella cheese†(News Digests). This issue is being dealt with as the companies are meeting with PETA to make sure they are meeting its guidelines. Overall, political and legal factors have not had a tremendous affect on the take-out pizza industry. F. Cultural Factors that affect the Take-Out Pizza Industry The major cultural factor that has affected the take-out pizza industry has been the increase in consciousness of health and fitness among the public. This has had a negative affect on the industry because companies have suffered in business. Pizza has never been perceived as being exactly the most healthy food out there. With the new health craze, companies in the take-out pizza industry have been forced to adjust their products and services to the new costumer wants. Companies in the industry have spent millions of dollars to find out how to satisfy these wants. Even though pizza is still the dominant menu item, many new healthy compliments have been added to the menu in order to soothe customer demands. These new additions have included salads that could be purchased separately or in different pizza combo packages, and the offering of healthier beverages such as numerous diet beverages and water. Pizzas have also been modified to adjust with the health craze as items such as vegetarian pizzas, lower fat ingredients, and low-carb crust are now being offered. Due to the fact that the American society has placed more value on health, companies in the take-out pizza industry have been forced to adjust their products and services in order to remain profitable.

The Ielts Essay Samples Band 9 Book Game

The Ielts Essay Samples Band 9 Book Game So, it's essential to present your eyes rest for a little while by taking breaks after specific time intervals. So, it's essential to supply your eyes rest for some time by taking rests after particular time intervals. Attempt to use the mouse if you're comfortable sitting back. Consider utilizing the mouse if you're comfy sitting back. I am very pleased I managed to assist you reach this goal and I hope you may continue at this level later on. The primary goal of IELTS Reading is to test your capability to comprehend what you've read. Very practical very helpful. When you get the book or books you are going to be sent a link at which you may download the complete PDF of the ebook. It's possible that you try many methods to turn the pages of eBook to enhance your reading experience. The majority of the times, it's been believed that the readers, that are employing the eBooks for first time, happen to truly have a difficult time before becoming used to them. Lots of the times, it's been felt that the readers, that are employing the eBooks for first time, happen to truly have a difficult time before getting used to them. In addition, the writer has an inclination to be repetitive. A fantastic eBook reader needs to be set up. He ought to be installed. A superb eBook reader ought to be set up. However, there's a time limit which will keep you writing a very long essay. The perfect way to keep updated with posts such as this is to like us on Facebook. Every answer is found in the text, you don't require any extra knowledge to be successful. You may also enhance your eBook reading experience with help of choices given by the software program like the font size, full display mode, the specific assortment of pages that will need to get exhibited at once and also alter the color of the backdrop. It is possible to also utilize free software that could provide the readers that have many functions to the reader than merely a very simple platform to read the wanted eBooks. You may even utilize complimentary software that could provide the readers that have many functions to the reader than only a simple platform to read the desirable eBooks. Put all of your key characteristics in the overview. The Basic Principles of Ielts Essay Samples Band 9 Book That You Will be Able to Benefit From Starting Immediately A well-structured essay has a great introduction, body paragraphs that are simple to follow and connect together, and a great conclusion. Looking at IELTS essay topics with answers is a significant means to assist you t o get ready for the test. Inside this book we show you the way to analyze the Task 2 question, and we explain the different sorts of essay you might be requested to write. In addition, I have a comprehensive lesson on IELTS problem solution essays that you could discover useful. You might find it very hard to compose a task 1 and task two response in 1 hour or perhaps you feel you don't always understand the question you're being asked. At the close of the book, there are several practice tasks for you to use. In addition, it's time saving way of solving problems quickly. After the test you're going to be provided a score from 1-9. This is precisely what you should do to allow it to be clear to the examiner what you consider the question and also allows them to adhere to the remainder of your essay. Our sample essay has a very simple but fantastic introduction in which it demonstrates that the examinee has knowledge of the subject and clearly states the writer's position to prepare the remainder of the essay. Usually you should take the IELTS test if you're applying for employment or to study in a college or university in an English-speaking country or if you're migrating to such nation.

Malcolm X A Influential Figure Of The Nation Of Islam

A prominent figure of the 1960’s civil rights movement and an influential leader, Malcolm X fought for equal rights for African Americans. He viewed civil rights differently than most civil rights activists; this is why when he is talked about, there are mixed emotions. Many know of Martin Luther King Junior’s standpoints and highlighted moments, but less know of the many accomplishments that Malcolm X had as well. He sometimes came off harsh to the public, because non-violence was the tactic used for other advocates. Also a former member of the Nation of Islam, Malcolm X developed a black nationalistic standpoint and preached that whites were not to be trusted. With Malcolm X’s strategy of preaching African American pride and equality, he moved the nation with his views and promoted the lives of many. Although Martin Luther King Junior and Malcolm X were both the strongest African-American leaders of their time and arguably in history, they represented very different philosophies. While King spoke out for peace and harmony between the white and black race, Malcolm took a stand in arguing for African Americans to join together and create a stronger society between the black race. By doing so, economic status would be equal and found more often throughout society. One of the reasons why these two leaders had such different political views includes the way and place that they were raised in. Whereas King grew up in a middle-class family and was educated in school, Malcolm XShow MoreRelated Malcolm X Essay1281 Words   |  6 Pagesblack unity.† (Malcolm X, March 8, 1964) Malcolm X was probably one of the most controversial elements in the civil rights movement. Due to his radical views and actions he was detested by many peoples at that time, yet still today he is seen as a key figure along with Rosa Parks and Dr. Martin Luther King Jr. nbsp;nbsp;nbsp;nbsp;nbsp;Malcolm X had become a member of the Nation of Islam in his earlier years. 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He did not feel that nonviolent approaches towards civil rightsRead MoreMalcolm X Draft 21700 Words   |  7 PagesHistory The Social Impacts of Malcolm X The Black Civil Rights Movement of the 20th century pushed for and achieved different levels equality through its many prominent activists. Prior to the movement, millions of Black Americans faced brutal abuse and segregation with little to no government action taking place against such wrongdoings. The movement included passionate advocates for black equality such as Rosa Parks, Dr. Martin Luther King Jr. and Malcolm X. These civil and human rights activistsRead MoreMartin Luther King J. And Malcolm X Essay1103 Words   |  5 PagesLuther King Jr. and Malcolm X. They were both influential leaders of the civil rights movement who strove for a common goal, which was to create equality for African Americans. 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